Royal Enfield has launched its new Bullet 350 and 350 ES at Rs 1.12 lakh and Rs 1.27 lakh respectively. This makes the former model as the most affordable Royal Enfield available in the country right now.
The new Bullet 350s are very similar to the older models. Royal Enfield has only changed the aesthetics to appeal the new bikes to a wider range of audience. Starting with the new Bullet 350 (standard), it gets three new colour options – Bullet Silver, Sapphire Blue, and Onyx Black – along with the old Black colour. The 3D brand logo on the fuel tank on the new colours has been replaced by a simple sticker which, surprisingly, looks pretty neat and sober.
Other changes on the new Bullet 350 (standard) include blacked-out engine, except the crankcase which is still finished in chrome, black rims, and a few other black body panels, in an attempt to reduce the use of chrome for a change. And we think the new bike looks pretty good.
Moving on to the new Bullet 350 ES, it also gets new colours – Jet Black, Regal Red, and Royal Blue. The previous shades are still in the colour palette. It also gets various blacked-out parts. The major difference between the new Bullet 350 & Bullet 350 ES is that the latter comes with an electric-start.
In terms of mechanicals, the new Bullet 350s are literally the same motorcycles as their previous models. There are no changes whatsoever.
RE received a lot of applause for its new 650 Twins. Those motorcycles brought back the company on the charts. However, most of the sales of the company come from its other models which are much affordable than the new 650s, and they too weren’t doing as good as expected. Perhaps, this led Royal Enfield to come up with the new Bullet 350 models.
(All prices are ex-showroom, Delhi)