Harley-Davidson will no longer take part in motorsport directly. The American brand has taken the decision to cease any direct involvement in racing and will instead allow a dealer-supported program to take over. Harley-Davidson had heavily invested in drag racing as well as flat track racing, taking part in the NHRA (National Hot Rod Association) championship and the American Flat Track series.
Harley-Davidson is a brand that was heavily built upon its exploits in motorsport in its initial years. Later, once the sales of motorcycles took centre stage, motorsports took a back seat for the brand.
In recent times though, the brand heavily invested in motorsport making some serious headway in the NHRA Drag Racing Championship as well as in the American Flat Track championship. In-fact, Harley-Davidson won the production twins class in the 2020 American Flat Track Championship. Now though, the brand has decided not to get involved directly in motorsport.
However, Harley-Davidson’s motorcycles will still be seen in races thanks to dealer-supported teams. Harley-Davidson has in recent times gone through several major changes thanks to its new Hardwire strategy.
The brand pulled out of several important markets including India, and now it has pulled out of direct motorsport involvement too. We can only hope that the brand would recover from this spiral.
For the latest news in your mailbox click HERE to subscribe to our daily newsletter!
Click HERE to Download our APP for all the action right on your mobile device!