Bajaj has launched ‘Avenger FLG Rides’ Cruising Season 2017-18 – a pan-India riding community initiative for its highly popular Avenger brand. The Avenger ‘Feel Like God’ experience hosted by Bajaj Auto, is a riding experience initiative that is exclusive to Avenger owners.
FLG rides were initiated in 2016 and received tremendous response. Taking the experience forward and making it even bigger, Avenger FLG Rides Cruising Season 2017-2018 will now be a round-the-year initiative. This season, there will be 40 rides across the country to 17 divine destinations, covering more than 20,000 km. The first FLG ride of the season was organised on 24th June 2017 to Spiti Valley, followed by rides as per Riding Calendar (below) to scenic locations like Leh, Jaisalmer, Goa, Yercaud and Yumthang Valley, among others. Some of the enthralling experiences this year include Bird Watching, Paragliding, Elephant Rides, Lion Safaris, Parasailing, forest treks, Cave Visits among others.
Avenger FLG rides have a sharp focus on safety and security of riders, and are professionally supervised by leading adventure operators. Each ride is accompanied by a support vehicle and a certified paramedic with medical equipment. Also, to ensure rider alertness, no night riding is allowed, with a maximum cap on the number of riding hours per day.
Speaking on the introduction of Avenger ‘Feel Like God’ Cruising Season 2017-18, Mr. Sumeet Narang, Vice President, (Marketing), Bajaj Auto said, “Long distance group riding has gained tremendous momentum in recent years across India. Avenger brand embodies ‘Liberation’ and these FLG rides symbolize that value in the best way possible. It further helps the riders to get the best experience out of their Avengers. With Avenger FLG Rides, we want to encourage our valuable customers to experience the feeling of liberation in riding to the most breathtaking destinations. Avenger FLG has been uniquely designed with resources and infrastructure that promotes group riding in a safe and professional manner.”
As a market leader in the performance biking segment, Bajaj Auto has always remained committed to keeping abreast with evolving customer preferences. Bajaj Auto has seen huge potential with the FLG rides and will use it to consolidate its brand equity for existing and new products from the Avenger stable.