The celebrated British motorcycle brand Triumph Motorcycles India Private Limited announced the opening of their dealership facility in Chennai called Harbour City Triumph and Delhi. This is the seventh and eighth dealership for Triumph Motorcycles in India, the first seven being Bangalore, Hyderabad, Kochi, Pune, Mumbai and Ahmedabad. From the iconic Bonneville to the multi-award winning Daytona 675, and also the legendary Rocket, Triumph offers bikes that have a blend of character paired with intuitive handling, desirability and exceptional performance, giving it an unrivalled status.
Mr. Vimal Sumbly – Managing Director, Triumph Motorcycles India
“Our motorcycles have not only been winning laurels an the race tracks but have also been burning the tarmac on the silver screen with some renowned actors like Tom Cruise and Clint Eastwood ‘riding’ them in popular movies. The ride quality and experience offered by a Triumph Motorcycle suits the individual needs of every biking enthusiast. We want to offer Triumph lovers not just a product but an overall experience that they deserve from a globally renowned brand like ours. The opening of these dealership strengthens our commitment to better establish the brand in the local market. Chennai is an important city both commercially and as a hub for biking enthusiasts in India and we are expecting great response from the enthusiasts based here. Delhi also is a very important motorcycling destination for Triumph, we are overwhelmed with the customer interest generated in the city by the riders, the enquiries we have got so far from this region are fantastic and stand testimony to the love people have for Triumph.“
The Chennai and Delhi dealership has an ultra-modern showroom integrated with an after-sales service facility featuring service bays and a spare parts inventory. The design of the showroom is based upon the global signature Triumph Motorcycles layout with consultation lounge, sales and after sales desks all being close to the display area. The dealership also boasts of ‘Build your own Bike’, a novel concept in the premium and luxury motorcycle segment. The facility will have an array of Triumph merchandise which includes riding gear, accessories and memorabilia and will bring the same international standards of sales, service, spare parts and systems to the Indian market. The staff has been provided with intense training in management of sales, service, spare parts and business systems and customer service to ensure customers receive a best-in-class pre and post sales ownership experience keeping in mind the global standards. The team is trained by experts from Hinckley and the training is carried out in the Manesar plant.
The legendary brand has also clocked 450 bookings across 5 model categories since its launch in November 2013. Triumph’s biggest success in India has been its capability to provide the potential customer with a one of a kind experiential sales process followed by regular ride events hosted in operational dealerships.
Triumph Motorcycles, entered the Indian market with the launch of eleven of its renowned and prestigious models from the following categories; Classics, Roadsters, Adventure, Cruisers and Super sports. The much sought after line-up, includes the Iconic Bonneville and Bonneville T100, the legendary Speed Triple, the largest production motorcycle the Rocket III Roadster, the class leading Street Triple, the cool café racer the Thruxton, the go anywhere Tiger 800 XC and Tiger Explorer, the stripped back and black Thunderbird Storm and the king of super sports bikes, the Daytona 675 & 675R.
