World’s leading brand of quality premium bicycles and bike accessories, Giant, announced its entry into Bangalore through the Giant Starkenn Cycling World which was launched today in upscale Indiranagar. The new showroom is located at HAL II Stage, 100 ft Road Crossing, 12th Main Road, OppLakme Saloon, Indira Nagar, Bangalore. Starkenn Sports Pvt Ltd, the sole distributor and authorized marketers of Giant brand, introduced the biggest bike experience center in the city spread across 3200 Square Feet showcasing some of the firsts like bike simulator, bike spa, bike fit, bike library, bike café and a huge range of bikes from the stable of world’s largest bike company, Giant. They also unveiled the much talked about bike, Propel Advanced SL 0 for the first time in India, (VeloLab report has confirmed that this is the fastest bike thus far by any brand) this bike is being used by the Giant Shimano team at Tour de France including the champion biker Marcel Kittel who has won three of the eight races, and twice the Giant Shimano team came 4th, in one of the toughest races in the world.
The Indian bicycle industry which is approximately a 2000 crore market, sells approximately 15.5 million units annually. Although premium bikes constitute to around 5% of the total bicycle market in India, the demographic segment with high disposable income and growing fitness concerns are rising, leading to an upsurge in the high end bicycles market today. Keeping up with this trend, Starkenn and Giant bikes are made to satisfy the riders’ need for adventure, outdoor fitness, sporting activity, group indulgence activities etc. The bikes offer the highest levels of safety, performance, comfort and convenience for the users. With the opening of the experience centre in Bangalore, Starkenn Sports strives to further develop the biking culture already prevalent in the city by bringing premium cycling to give consumers a superior and grander experience. The company has an exclusive range of bicycles starting from Rs 18,500 to Rs 10.59 Lacs having features like advance technologies, light weight aluxx and carbon frames and frame geometries to die for. The bike range spans the entire spectrum of off-road, X-road, folding bikes, city bikes and on-road for men, women and children.
Mr. Pravin V Patil, MD and CEO of Starkenn Sports
“The market of premium bicycles, although accounts for a little over 1% of the total bicycles sold in India annually, is growing over 4 times the industry average. With the Giant Starkenn Cycling World in the city, we want to indulge into Bangalore’s growing affair with green wheels. We want to provide access and exposure to an assortment of physical activities without the negative undertones people often associate with the word “exercise” and what better way to do it than cycling. The experience center at Bangalore would showcase never seen before cycles and bike accessories bringing greater technological advancement and innovation to cater to the cycling enthusiasts of the city. Our constant endeavor is to make bicycles which match the lifestyles of our customers across all sections of society and give them a new experience of riding.”
Mr. Anil Tiwari, CMD, Union Bank
“Cycling is growing as a part of one’s daily activities. This trend is majorly seen in the metropolitan cities like Bangalore, Pune, Delhi etc. The motivation is to just let go of all worries and indulge in something that occupies your complete body and mind, unlike the treadmill routines. Even though the youth is the most attracted towards cycling, this activity is gradually growing across all ages as being physically fit is a realization and need of many. With Starkenn, we are looking at reaching out to the right people at the right places. As of today, the cycling industry is barely a drop in the ocean. There is a huge scope in the major urban centers and we are positive that with the launch of Giant Starkenn Cycling World in Bangalore, we will be successful in making cycling a habit than just a hobby.”
