Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers Suzuki Motor Corporation, Japan, has unveiled on the eve of the 67th Independence Day an integrated brand campaign ‘Apna Suzuki, Apna Way of Life‘ in a significant step towards building a strong image for the brand.
Apna Way of Life is a philosophy that Suzuki two-wheelers has adopted in India. It is based on Suzuki’s global philosophy of Suzuki’s Way of Life. In India, Suzuki two-wheelers is presenting the global philosophy with a touch of Indian-ness. The Apna Suzuki, Apna Way of Life campaign intends through the storyline to associate the brand with celebrations and togetherness that underpin the Indian way of life. The Apna Suzuki, Apna Way of Life campaign kicks off with a television commercial featuring actor Salman Khan and directed by Rohan Sippy. Suzuki showcases its core strength of technology in its wide-ranging product portfolio and how Suzuki two-wheelers are an inescapable part of our lives.
Mr. Atul Gupta – Executive Vice President, SMIPL
“Suzuki seeks to establish stronger brand identification with Indian customers. Through this campaign, we intend to bring together the brand Suzuki and the Indian consumer. This is a very important chapter for Suzuki two-wheelers. In a market where product differentiation is minimal, brand recall and connect are of paramount importance. We wish to make Suzuki an integral part of Indian consumers. The customer must recount the brand while making purchase decisions. This is a significant step towards building a strong brand image and to double our market share in the industry.”
Ms. Anu Anamika – National Head – Marketing, SMIPL
“Apna Suzuki, Apna Way of Life is about the spirit of being Indian, celebrating together, sharing experiences and excitement. We have tried to scan across India and understand how Suzuki can become part of the Indian way of life. This is an effort to bring excitement into the consumer’s lives through our product range. The campaign has been conceptualized keeping in mind the essence of the Indian way of life, be it at home, with friends or our common passions as country. The TVC traverses rural and urban landscapes and brings home the presence of Suzuki two-wheelers as an integral part of people’s lives. The Indian audience connects with Salman on a personal level. As the narrator of the story, he brings together the many colours of Indian life and Suzuki’s presence in each of those moments.”