husqvarna ktm ceo stefan pierer

Just yesterday we brought you news about the imminent sale of Husqvarna and today we bring you confirmed news that Husqvarna has indeed been sold to Pierer Industrie AG (Austria) owned by the KTM CEO Mr Stefan Pierer. In the context of changing motorcycle markets, demographic trends and increasing environmental demands, BMW Motorrad will expand its product offering to exploit future growth potential and this means letting go of Husqvarna to focus on urban mobility and e-mobility. By restructuring the segment, the BMW Group will concentrate on expanding and utilising the resources of the BMW Motorrad brand. Therefore the BMW Group signed a purchase agreement with Pierer Industrie AG (Austria) for the acquisition of Husqvarna Motorcycles. The acquisition will proceed subject to approval by anti-trust authorities. Both companies have agreed not to disclose the purchase price.

With the realignment of its motorcycle business, BMW Motorrad aims to maintain profitable and sustainable growth over the coming years. Its current core business consists exclusively of premium vehicles in the categories “Tourer”, “Enduro”, “Sport”, “Roadster” and “Maxi-Scooter” from 650 to 1600 cc. BMW Motorrad entered the urban mobility segment for the first time in 2012 with the C 650 GT and C 600 Sport maxi-scooters. The next step in the expansion of the product line-up in this segment will be the series launch of the “C evolution” electric scooter in 2014. Further innovative vehicle concepts are also under consideration. Drive trains will include both environmentally-friendly combustion engines and pure electric drives.

Now does this mean we can soon see Husqvarna brand in India in a KTM showroom? Well nothing has been mentioned as of now, but a key point to note is although Bajaj owns a massive stake in KTM, the company that has acquired Husqvarna is a separate entity. For sure knowing the strong relationship between Bajaj and KTM something interesting is bound to develop.


Please enter your comment!
Please enter your name here