Ducati to enter India on its own

Incase you did not know it yet, earlier Ducati had entered the Indian market through a private importer, and this surely did not work out for the company. The sales and service were a nightmare for customers and the iconic Italian company was bombarded with complaints from customers. Although Ducati took its sweet time to resolve this issue, now finally they are back and this time they will be managing things on their own. We sure do hope they take it a step further, it would be a great move if they start a CKD operation. While ending the relationship with its former Importer, Ducati thanks Precision Motor for its efforts in importing and distributing its motorcycles into India since 2008. Precision Motor plans to retail Ducati products in selected locations in India and will provide customer care until such time that Ducati has set up its distribution network.

Outlining how growing consumer and commercial expectations had driven this decision, Cristiano Silei, Vice President Sales and Marketing of Ducati, said: “We consider India an extremely important part of Ducati’s future global strategy and will strengthen our presence in the market with premium services and a larger network that will be in line with our global standards. Our entry into the Indian market is therefore a first step in this direction.”


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