TVS is gearing up for the launch of its new motorcycle the Phoenix, a 125cc motorcycle that is indeed intended to be the Phoenix that will change their bad phase in recent times. This launch will be followed by launches every quarter in an effort to capture the motorcycle market.

“We had some issues in motorcycle (segment). We were competing with top players across (various) models. We will consolidate our position in next 15 months with several launches. We will have a new product every quarter, We did not have much presence in this segment. We hope it will change the position of TVS Motor Company (after the launch),” he said.

As part of reducing costs, Srinivasan said the company also plans to simplify the parts during the next three years. The plan is to simplify the number of parts (used in the two-wheeler). “We will try to bring it down to two or three (platforms) from the multiple platforms” he said, adding, it would decrease the cost involved and improve their margins.

Two-wheeler major TVS Motor Company reported 20.6 per cent dip in sales at 1,54,647 units in August 2012. The city- based company had sold 1,94,898 units during the same month last year. Sales of two-wheelers plunged to 1,50,740 units in August this year as against 1,90,184 units recorded in August, 2011, the company said in a statement. Sales of motorcycles declined to 53,673 units in August this year from 77,726 units sold in the same month of last year.



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