Royal Enfield added yet another feather to its cap as the Interceptor 650 and the Himalayan has achieved new records in the UK. The Interceptor 650 has been the best selling motorcycle in the UK for June 2020. The Interceptor 650 has also been the highest selling naked style motorcycle in the UK for the last 12 months, along with the Royal Enfield Himalayan at No.4. This is a remarkable feat, and a first-of-its-kind by any Indian two-wheeler manufacturer, selling in the UK.
Speaking about this achievement Vinod K. Dasari, CEO Royal Enfield said “Our vision is to expand and lead the middleweight motorcycling segment across the world. Towards this vision and further strengthening our position as a truly global brand, Royal Enfield has been consistently focusing on widening its footprint in international markets and creating engaging experiences for enthusiasts. Since its launch, the Interceptor 650 has been gaining momentum among consumers, and has won several awards globally.
Dominating the mid-segment in the UK for a year, is a truly remarkable achievement that we are very proud of. We are equally delighted with the success of our adventure-tourer Himalayan which has been among the top 5 best selling middle-weight motorcycles in the UK consistently over the last 12 months. This response from our customers in the UK has propelled Royal Enfield to become one of the fastest growing motorcycle brands in the UK. Both, the Interceptor 650 and Himalayan have brought in a lot of first time buyers into Royal Enfield and we believe these motorcycles have a strong potential to grow our international markets.”
This success of the Interceptor 650 and the Himalayan in the UK is also a testimony to the consistent efforts put in by Royal Enfield across its international markets to build more consumer touch points and curate deeper, more engaging experiences.
Led by the Interceptor 650 and the Himalayan, Royal Enfield has recorded an overall volume growth of 96% across its international markets in FY20, with Europe registering 100% growth over last year.
In the UK, Royal Enfield has made significant inroads in expanding its retail footprint to 67 customer touch points. The brand has also invested in expanding its marketing, sales and service teams to manage this growth.