India Yamaha Motor (IYM) Pvt. Ltd. has achieved a significant milestone with the establishment of 200 Blue Square showrooms throughout India. This achievement highlights the company’s commitment to creating a comprehensive 3S network under the Yamaha Blue theme and strengthening its presence in the Indian market.

Since its introduction in 2018, the ‘The Call of the Blue’ brand campaign has resonated with Yamaha customers nationwide. Building on the success of this campaign, Yamaha introduced the concept of Blue Square outlets in 2019. These outlets serve as prominent platforms to showcase Yamaha’s premium positioning and product range.

The Blue Square outlets go beyond being retail spaces; they provide comprehensive solutions to fulfill every biking need of valued customers. Meticulously designed, these showrooms establish a deep connection with Yamaha’s Racing DNA, allowing customers to experience a sense of pride associated with a distinguished brand. They also serve as vibrant hubs for customers to engage with the exclusive Blue Streaks rider community, fostering interactions and exhilarating rides with like-minded Yamaha enthusiasts.

Mr. Eishin Chihana, Chairman of Yamaha Motor India Group of Companies, expressed his delight on this occasion, stating that Yamaha has achieved a remarkable feat in India under the ‘The Call of the Blue’ brand campaign. The inauguration of 200 Blue Square outlets reflects Yamaha’s commitment to delivering unparalleled customer satisfaction and an extraordinary ownership experience. It also serves as a testament to Yamaha’s rich racing legacy deeply ingrained in its DNA. The company aims to expand the Blue Square outlets further and plans to increase the count to 300 by the end of 2023, ensuring every Yamaha customer receives the exceptional experience they deserve from a globally renowned brand.

Yamaha now has 200 Blue Square showrooms in India
Yamaha now has 200 Blue Square showrooms in India

Yamaha’s premium Blue Square outlets exclusively sell the maxi-sports AEROX 155 scooter. Additionally, these outlets showcase the updated 2023 motorcycle lineup equipped with the Traction Control System (TCS). The lineup includes models like YZF-R15 V4 (155cc), YZF-R15S V3 (155cc), MT-15 V2 (155cc), FZS-Fi Version 4.0 (149cc), FZS-Fi Version 3.0 (149cc), FZ-Fi Version 3.0 (149cc), FZ-X (149cc), as well as scooters such as Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), and Ray ZR Street Rally 125 FI Hybrid (125cc) that leverage Yamaha’s true hybrid technology for higher fuel efficiency. These exclusive Blue Square outlets are spread across India. In the future, Yamaha plans to introduce its global product range, including larger displacement bikes, through these premium Blue Square outlets.


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