TVS Motor Company has introduced the TVS Raider Super Squad Edition (SSE). These fresh additions to the motorcycle lineup draw inspiration from the legendary Marvel Super Heroes, namely Black Panther and Iron Man. The newly unveiled TVS Raider Super Squad Edition is priced at Rs. 98,919/- (Ex-showroom, Delhi) and is conveniently available at all TVS Motor outlets.
From its inception, TVS Raider has been a digitally native brand and has garnered a tremendous response from Generation Z customers. The TVS Raider stands out as a unique and sporty motorcycle, and incorporating the strong characteristics of Black Panther and Iron Man will only enhance its distinctive charm.
Aniruddha Haldar, the Senior Vice President (Marketing) responsible for Commuters and Corporate Brand & Dealer Transformation, shared his thoughts on the launch. He stated, “The introduction of the TVS Raider Super Squad Edition featuring these two iconic Marvel personas signifies another milestone in our successful collaboration journey with Marvel. TVS Raider has already witnessed an overwhelming response, particularly from Generation Z, following its debut in 2021. This offering will further nurture a deep affinity for the TVS Raider brand.”