TVS Motor Company kicked off TVS Motosoul 2023 in Goa, celebrating the unbreakable bond between man and machine while uniting global biking communities. Day 1 featured thrilling events, starting with the announcement of TVS Motor’s collaboration with Alpinestars, emphasizing their commitment to design and performance innovation.
The day showcased seven custom builds based on TVS Apache RTR 310 and TVS Ronin models, highlighting the company’s dedication to pushing design and performance boundaries. Vimal Sumbly, Head Business – Premium at TVS Motor Company, expressed excitement about TVS Motosoul as a haven for motorcycling enthusiasts and highlighted the global community’s growth to over 5 million customers.
Regarding the collaboration with Alpinestars, Sumbly emphasized the strategic partnership’s focus on rider safety, comfort, and style. The collaboration extends beyond the track, introducing co-branded riding gear and urban wear to enhance the rider’s identity and showcase the synergy between the two brands committed to motorcycling excellence.
TVS Motor showcased seven custom motorcycles, including TVS Ronin and TVS Apache RTR 310 builds, created in collaboration with custom builders from various regions. The day offered a range of experiences, such as TVS Drift-R school, a virtual gaming arena, a freestyle zone, and unique engagement zones. The event concluded on a musical note with electrifying performances by Farhan Akhtar and Karan Kanchan, setting the stage for an action-packed TVS Motosoul event.