TVS Motor Company, has achieved a remarkable global sales milestone of 5 million units for its premium motorcycle brand, TVS Apache series. The brand, which was introduced in 2005, has a strong presence in over 60 countries and has become one of the fastest growing sports brands worldwide, owing to its exceptional performance, technology and style in the premium motorcycle segment. TVS Apache series has been developed around the Track To Road philosophy, which has helped democratize racing, and has now grown from a mere product to a highly aspirational motorcycle brand that has garnered immense love and faith from customers over the years. The latest milestone is a testament to this success.
TVS Motor’s commitment to delivering world-class products is reflected in the TVS Apache series, which has undergone multiple upgrades over the years, introducing exciting features like Race-Tuned Fuel Injection (RT-Fi), ride modes, Dual Channel ABS, Race Tuned Slipper Clutch, SmartXonnect and more, making it the preferred choice for riders and performance biking enthusiasts.
Apart from offering high-performance motorcycles, TVS Apache series has initiated several experiential initiatives to engage customers and offer them an unparalleled thrill and excitement. The Apache Owners Group (AOG), a community for like-minded customers, has almost 2.5 lakh members across 60+ cities in India and globally, making it India’s biggest official motorcycling community. The Apache Racing Experience (ARE) is a platform exclusively for TVS Apache riders to leverage the racing DNA in their motorcycles under the guidance and watchful eyes of TVS Racing champion riders and instructors. The Apache Pro Performance (APP) and Apache Pro Performance Extreme (APPX) initiatives offer an exhilarating stunt show experience for TVS Apache purists and enthusiasts alike, with the APPX event setting a record in the Asia Book of Records for conducting the longest-running stunt show at the highest altitude – 14,800 ft in Spiti Valley in 2019.