KTM has reached a significant milestone as the one-millionth KTM motorcycle rolled out from the Bajaj Auto Limited’s Chakan plant in Pune, India, a KTM Adventure 390. This achievement highlights the success of KTM and Bajaj Auto’s partnership and sets a global benchmark for collaboration between the two automotive giants. The brand has taken less than half the time to reach the second half-million milestone compared to the first, indicating a rapid growth in the brand’s adoption. The achievement showcases Bajaj Auto’s prowess as a global manufacturing hub for motorcycles across categories. Bajaj Auto’s Chakan plant has emerged as a key center for exports in the country, with half of the KTMs shipped to mature markets worldwide.
To mark this historic occasion, Mr Stefan Pierer, CEO of Pierer Mobility AG, and Mr Rajiv Bajaj, MD & CEO of Bajaj Auto Limited were present at the Chakan plant. The duo recounted the remarkable journey of KTM in India and spoke about the extraordinary success story of KTM’s global journey. It’s a great achievement to be the world’s No.1 premium motorcycle brand, and this milestone is a testament to the hard work and dedication of the team at KTM and Bajaj Auto. The two companies have a strong commitment to quality, innovation, and customer satisfaction which has helped them to achieve this level of success.
Speaking on the occasion, Mr Rajiv Bajaj, MD & CEO – Bajaj Auto Limited., said, “Motorcycles are our strength, and the one-millionth KTM milestone is a testimony to that. When we inked our partnership in 2007, it was with the goal of affordable innovation that would reach KTM’s marquee brands to all parts of the globe. 15 years later, we have not only been successful but have also become strategic partners with a restructured ownership. Given our similar cultures, a sustainable and trusted cooperation has been built that will soon extend to electric vehicles and next-gen technologies. One million has been achieved. There are many more to go!”
Talking about the development, Mr Stefan Pierer, CEO – Pierer Mobility AG, said, “This is indeed a momentous occasion for both KTM and Bajaj Auto. At Pierer Mobility AG, we abide by our four pillars of success. These include operating as a global entity, innovating continuously, getting the right talent, and building distinct brands worldwide. Our position as a global mobility group is built on the right partners who are passionate about delivering excellence. Our constant drive to innovate and the ability to build strong brands across markets have found resonance with Bajaj Auto. Our success in this partnership gives us great confidence about the future, where we will expand our portfolio into electric and maintain our position as leaders in the powered two-wheeler industry.”
