Royal Enfield, a dominant player in the mid-segment motorcycle market (ranging from 250cc to 750cc), is gearing up to celebrate a thriving and lively community of 100,000 members who own the newly launched Hunter 350. Within six months of its introduction in August 2022, the Hunter has become exceedingly popular among young Indian riders and has hit the roads with a staggering number of bikes.
The Hunter 350 is a fresh type of motorcycle, specifically designed to cater to new audiences and create novel riding experiences. It was launched with the aim of attracting passionate motorcyclists who are already fans of the Royal Enfield brand. The Hunter is an incredibly stylish and robust motorcycle with a retro-metro aesthetic that radiates joy and muscle. In a short span of six months, the Hunter has garnered an immense following and has earned the love and appreciation of countless riders.
The Hunter 350 encompasses the pure essence of motorcycling, encapsulated in a compact form with a modernized appearance that blends the old-school with the new-age cool, while retaining the quintessential Royal Enfield DNA. The Hunter 350 has already been launched in several global markets, including Asia Pacific, Europe, Latin America, and Oceania. It has also earned several awards, including the coveted Indian Motorcycle of the Year 2023 award, bestowed upon it by a consortium of top automobile editors in India.
The success of the Hunter 350 is a testament to Royal Enfield’s vision to produce motorcycles that harmonize style, performance, and innovation. The admiration and love shown by the rider community inspires Royal Enfield to continue breaking new ground and creating fresh styles, formats, and expressions of motorcycling. The company is committed to expanding its footprint in India and abroad with these mid-sized motorcycles that have a broad global appeal.