TVS Srichakra Ltd., one of India’s leading manufacturers of 2 & 3-wheeler and off-highway tyres, showcased its premium range of two-wheeler and off highway tyres at the CII Autoserve Expo. The tyre major partnered as Associate Sponsor in Autoserve 2022, which happens to be the 10th edition of the exhibition. Organized by the Confederation of Indian Industry (CII), Autoserve is one of India’s largest focused exhibitions on automotive care, maintenance, service, parts and garage equipment’s.
This year, the expo and conference were on the theme, ‘Technological Advancements: Spearheading Growth.’ TVS Eurogrip displayed a select range of premium products including their flagship radials, new motorcycle tubeless patterns and new offerings in the scooter segment as well as two prominent off-highway tyres. At the event, TVS Eurogrip presented about the brand’s digitalization efforts in the aftermarket from both the sales channel and marketing perspectives.
Speaking on the occasion, P Madhavan, EVP, Sales and Marketing, said, “As we progress in our journey of building market leadership, it gives us pleasure to be associated with the 10th edition of Autoserve as an Associate Sponsor. For us it is a great platform to connect with current as well as potential business partners and helps us gain a richer understanding on latest trends and innovations in the automotive space.”
Autoserve 2022 was held from 11th November to 13th November at the Chennai Trade Centre.