TVS has launched its new and innovative ‘Built To Order’ (BTO) platform. This new platform platform will empower the customers to customise and personalise their vehicles when making a purchase, which will be built directly at the factory as per their requirements. The first motorcycle in the TVS range that benefits from the BTO platform is the TVS Apache RR 310. Customers can select pre-set kits, graphic options, rim colour options, and personalised race numbers. The kits, namely, Dynamic and Race, offer an array of segment first features.

2021 TVS Apache RR 310 BTO launched
2021 TVS Apache RR 310 BTO launched
  • Gets 2 kit options – Dynamic and Race
  • Dynamic kit gets fully adjustable KYB front forks and fully adjustable mono shock with anti rust brass coated chain
  • Race kit gets sportier stance with different handlebar position, knurled and higher set pegs
  • Instrument cluster updated and now can store documents, record day trips.
  • The key can be used to adjust the damping of the front suspension
  • Dynamic kit price – INR 12,000
  • Race kit price – INR 5,000
  • Race replica graphics price – INR 4,500
  • Red alloy wheel price – INR 1,500
2021 TVS Apache RR 310 launched; First bike in TVS's Built To Order platform
2021 TVS Apache RR 310 launched; First bike in TVS’s Built To Order platform

Commenting on the launch, Mr. Meghashyam Dighole, Head – (Marketing) Premium Motorcycles, TVS Motor Company, said, “We are delighted to announce the launch of the new business vertical, the TVS ‘Built To Order’ (BTO), our first factory Customise-Personalise platform. Each customer has a unique riding style and expression. This platform empowers our customers to customise and personalise their machines as per their requirements.

Making its foray with the super-premium TVS Apache RR 310 BTO, vehicles will be customised and built directly at the factory. Additionally, to celebrate four decades of racing pedigree, TVS Motor is offering a special ‘Race Replica’ graphic inspired by the TVS Racing OMC race machines for the enthusiasts.”

Customers will be given options to select from an array of two pre-defined kits, namely, Dynamic kit and Race kit, to cater to their needs. The Dynamic kit includes fully adjustable front and rear suspension that offers multi-level adjustment of preload, rebound and compression damping. This allows the customers to adjust the suspension as per their riding style or given road conditions.

On the other hand, the Race kit includes race ergonomics that caters to race enthusiasts who like to burn rubber on the tracks. This kit consists of a more aggressive and tucked in handlebar; rear set raised footrest, and knurled footpegs, that allows for a higher lean angle on the corners and better straight-line stability. This kit also comes with an anti-rust brass coated drive chain to accentuate the style of the motorcycle.

2021 TVS Apache RR 310 launched
2021 TVS Apache RR 310 launched

The company is also upgrading its existing fleet of TVS Apache RR 310 motorcycles with more features. The motorcycle will be equipped with a racier exhaust note with an improved lean angle, and the unique wave bite key. The connected cluster on the motorcycle has also been updated with a host of new features like Digidocs that gives riders an option to store important documents like licenses, RC cards on the cluster via the TVS Connect app. The cluster will also feature a dynamic engine rev limit indicator, day trip meter and over speed indication.

Existing TVS Apache RR 310 customers can also avail some of these features as accessories, namely the race handlebar, race footrest, race footpeg, and new cluster features in the form of software updates, which can be retrofitted to their motorcycles.


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