The General Manager at Triumph Motorcycles India, Shoeb Farooq, has stated that the brand will be gunning for increased market presence as a result of its tie-up with Bajaj Auto. The alliance will be launching a new offering in the 350-600 cc category where Royal Enfield is the dominant player. The alliance will also be targeting other growing emerging markets where Royal Enfield already plays a major part. The product will be developed and designed by Triumph while Bajaj will be tapping into its base of vendors for lowering overall costs of manufacturing in a bid to launch the new offering at an attractive price point.

Farooq has stated that the commercial agreement will soon be completed with Triumph taking care of the new bike’s quality, development and design. The partnership will look to tap into global markets like Africa, South-East Asia and Latin America. Farooq has confirmed that the product will be taken global at least at some point after the distribution strategy has been firmed up.


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