KTM has set sights on Kawasaki, and wants to overtake the firm in terms of volume. Stefan Pierer CEO at KTM, has the goal of outstripping sales figures of Kawasaki within a period of 5 years with a majority of the growth expected from emerging markets worldwide. He added that these include Asia and particularly India and Latin America.
KTM notched up sales volumes of 212,899 units for its KTM along with 48,555 Husqvarna units and is targeting an expansion of sales volumes to 400,000 units by the year 2022. KTM has already made a splash with the 790 Duke and the 790 Adventure will launch soon as well. Both the 790’s are expected very soon in the Indian market as well with several dealerships already taking bookings for the same. The sub-500 cc adventure tourer model or the 390 Adventure will also be launched as well in 2019 and this is expected to enhance sales figures even more.
Pierer also stated that the two-wheeler electric space is a category where KTM is already a pioneering brand with development having commenced back in 2008 and now, it already has its electric field sports bike available in the market.