Benelli India has several plans up its sleeve as far as its journey in the Indian market is concerned. After having ended its tie-up with the DSK Group, the automotive brand has partnered with the Mahavir Group and is planning to tap into new market segments in the country. The TRK 502 and TRK 502X have already been launched by the company last month in the Indian market and the according to them that was just a start. Benelli is also considering the launch of electric bikes and scooters in the country by the year 2020.
Benelli already has its line-up of e-bikes internationally and these may soon come to India as well. The electric scooter range of the company will be established with the displaying of a unique offering at EICMA this year. There are several competitors in the space including Okinawa, Hero Electric and Ather Energy among others.
Benelli is also planning 5 new launches this year in the Indian market. These will include the Leoncino 500 and 500 Trail along with the TRK 251, 502C Cruiser and Imperiale 400.