Bajaj Auto has officially unveiled its minty fresh brand identity which is named The Worlds Favourite Indian, indicating its success in both domestic and global markets. Bajaj Auto wishes to emphasise on its remarkable transformation to a leading global automotive player from being only a domestic scooter manufacturer and that too in a span of just 17 years.
The Pulsar motorcycle was the first evolutionary step back in the year 2001 and was rolled out from the company’s plant at Chakan. The company now exports motorcycles to more than 70 global markets and is the top motorcycle exporter in India with every 2 out of 3 bikes being a Bajaj in this category. 40% of Bajaj Auto’s revenues are derived from global markets and it notched up $13 billion of forex over the last 10 years.
The company also sold 2 million units globally last year. 15 million motorcycles have been sold in 70 countries and Bajaj Auto has stated that it has set new standards for the Make in India mission. Managing Director Rajiv Bajaj stated that the global performance of the brand is the outcome of the brand’s differentiation and focus based blueprints.
He talked of how in just 17 years, the company is the third biggest motorcycle maker globally, even ahead of multiple European and Japanese brands. He outlined the brand’s future vision as a global motorcycle specialist. The new brand identity will be disseminated through a new campaign covering outdoor, television, digital media and print. The retail showrooms will also be getting new branding and signage in sync with the new brand identity.