Yamaha has announced its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’. “The Call of the Blue” is aimed to build up the exhilaration of racing as it introduces YZF-R15 V3.0 (155 CC) MotoGP Limited Edition and Yamaha FZS-FI (149 CC) with rear disc brake in two new colours today.
On this occasion, Chairman of Yamaha Motor India Group of companies, Mr. Motofumi Shitara said, “Yamaha’s global corporate mission of realising kando should be expressively achieved through all of its products or related experiences. Being a #CustomerFirst brand, it is our duty to create delightful experiences for customers that can enrich their lives in the long run. The launch of “The Call of the Blue” should convey Yamaha customers or any customer of two wheelers about the brand’s commitment to provide highly advanced technology as well as treasuring style through its two wheelers. The launch of new products under the campaign launch will offer exciting experiences put together by the Yamaha uniqueness.”
The introduction of the all new YZF-R15 Version 3.0 MotoGP Limited Edition in ‘Yamaha Racing Blue’ colour gets Yamaha MotoGP branding on the fairing, tank and side panels that outlines its R-DNA pedigree. Retaining the same mechanical features of YZF-R15 Version 3.0, the YZF-R15 Version 3.0 MotoGP limited edition priced at Rs. 1,30,000/- (Ex-Showroom Delhi) will have to be booked online through www.yamahar15v3motogpedition.com.
The Blue Core Technology enabled FZS-FI (149 CC) has got two new colours with rear disc – “MATTGREEN” and “DARKNIGHT” priced at Rs. 87,042/- (Ex-Showroom Delhi), the delivery of the newly launched Cygnus Ray ZR Street Rally edition has already begun at the Yamaha authorised dealerships.