Closely following its main competitor Vespa, Lambretta International will launch the new Lambretta Electric prototype at the 15th Auto Expo of 6-9 February 2020. The Italian-Swiss multinational additionally announces the development of a steel Super Lambretta specially designed for the Indian market.
After the successful launch of the Lambretta V-Special, Lugano, Switzerland based Innocenti, the mother company of Lambretta International, has announced that the global launch of the Lambretta Electric will take place during the Auto Expo in 2020. Innocenti, currently active in 80 countries with a range of products including the iconic two-wheeler, has recognised the unique role India is playing in the global market and understood the demand of the Indian public for original Lambretta products. Innocenti is proud to invite its world customers to Delhi to have them experience the uniqueness and beauty of Indian culture. It further wants to emphasise the important role Italy, the United Kingdom and India have played in the history of Lambretta.
The Lambretta Electric is currently being developed in Milan, Italy, not far from the place where Lambretta was born in 1947. The company has not disclosed the specifications of the electric platform yet, as it wishes to share this during its launch. For the development it closely cooperates with a reputed global partner ascertaining the superior quality of the electric platform. In India the company has partnered up with Lohia Auto based in Noida and New Delhi headquartered Bird Group.
Being aware of the specific demands of the Indian customers, Lambretta has simultaneously started with the development of the Super Lambretta. This upcoming aspirational model will be bigger and more spacious in size than the existing Lambretta models. The Super Lambretta will claim premium and upscale position in the Indian market retaining the classic rich look-and-feel which Lambretta is known for. It will be specially developed for ambitious young people understanding the beauty of Italian design.
Meanwhile Innocenti has intensified its activities to realise an assembly plant in the Mumbai area. The plant will provide the Indian market with original Lambretta products and will operate as a production hub for surrounding countries and Africa, providing jobs for the local area. Currently, talks are in their finalising stage.