Cleveland CycleWerks at the Auto Expo 2018 unveiled two models of its classic design bikes for India. The retro-inspired motorcycles – ‘Ace’ and ‘Misfit’, the two models from the existing range of Cleveland CycleWerks motorcycles, will have various design options for the Indian consumers. Under the ‘Ace’ model of bikes, three sub-models – Ace Deluxe, Ace Scrambler, Ace Café all under the 250 cc segment will be launched in India. In the ‘Misfit’ model, Gen II Misfit, the second generation of original Misfit which was a raging success will be launched at the Auto Expo alongside the Ace models.

The Cleveland Ace motorcycles comes powered by an air-cooled, 4-stroke, 229 cc single cylinder engine, with maximum power of 15.4 HP and peak torque of 16 Nm. The Ace is positioned towards the young crowd who want retro-style biking experience with superior technology. Ergonomically designed with superior technology for daily commutes, the Ace is an all-seasons bike convenient for rides across town or weekend highway rides. The Ace Deluxe and Ace Café variants feature aluminium wheels, inverted front forks and twin hydraulic shock absorbers at the rear.

The Gen II Misfit maintains the design of the original Misfit model while giving it a whole new design statement to the bike. It also comes with a 229cc air-cooled, single cylinder motor giving it a peak power of 15.4HP and 16 Nm of torque. The Gen II Misfit comes with a 320 mm single disc brake up front and 220 mm disc at the rear as well gold-finish inverted forks adjustable for compression and rebound at the front.

The Cleveland CycleWerks motorcycles is aimed at catering to the young and massive middle class in India with an ever-growing ambition and disposable income looking for bikes that stand out in terms of performance, classic looks, and competitive price point.

Having established itself as a strong brand in a short span of time globally, Cleveland CycleWerks with its distribution spread across 23 countries is entering the India by joining hands with Laish Madison Motor Werks Private Limited (LMMW) to bring the classic-retro style, high-quality American branded motorcycles. Headquartered in Mumbai, the brand has a fully integrated assembly facility in Pune which to ensure timely delivery of its latest innovations and exceptional service to the consumers in India.

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Commenting on the occasion, Mr. Scott Colosimo, Founder, Cleveland CycleWerks said, “India is today the largest two wheeler market in the world with nearly 18 million units sold last year and is a strategically important market for Cleveland CycleWerks. Our DNA comprises of passion put into engineering skills to create an absolutely unique biking experience that is truly American. We are launching two amazing bikes keeping in mind the Indian rider, traffic, and road conditions. Aesthetically, the bikes stand out in the market.”

According to Sandeep S. Budala, Founder & Chairman, Laish Madison Motor Werks Pvt. Ltd., the company which is bringing the American brand in India, the company is delighted to bring Cleveland CycleWerks to India. He further added, “Without a doubt it is an exciting time for a globally establish brand like Cleveland to come to India as the customers are becoming more discerning by the day and aspiring to buy the very best. In the next 5 years we plan to ramp our presence across India and develop a cult following of millions.”

Pranav T. Desai, CEO, Laish Madison Motor Werks Pvt. Ltd. said, “The classic American biking experience come with the most reliable service network. With presence in top 12-14 states across metros and tier 1 cities we aim to sell 5000 bikes in the initial phase. Subsequently, we can significantly increase the numbers as our Pune facility has production capacity of 35,000 bikes per annum. We firmly believe that our customer centric approach and world class product offering will win the hearts of customers within a short span of time.”

The company is looking at building a strong partners network in the country by identifying the right dealers in the 12-14 cities to ensure and maintain an exceptional standard of service to its customers in India. By end of this year, the brand aims to grow its family of partners by adding 35 key partners across the country.


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