Battle of the Kings, a custom build off competition is known around the world for giving rise to some of the most innovative, beautiful, and memorable creations in terms of customised motorcycle designs by Harley-Davidson dealership staff. The 2018 edition finally debuts in India with 10 dealerships participating from different states across the country.

Limiting each motorcycle to a strictly enforced budget of no more than INR 5 lakh along with the use of Street 750 and Street Rod for the customisation process, the contest is the ultimate expression of freedom and creativity. All submissions are subjected to a public voting process initiated online from 23rd July wherein fans can vote for their favourite custom Harley-Davidson motorcycle on The final winner of Battle of the Kings will be announced via microsite.

The contest involves 250 dealers from across the world to compete against each other to be one of the prodigious custom builds. A panel of judges will then pick a finalist from each region and the finalists will be sent for EICMA 2018 motorcycle show in Milan, Italy. The final winner will be announced at the EICMA 2018.

Battle of the Kings by Harley Davidson now in India
Battle of the Kings by Harley Davidson now in India

Peter MacKenzie, Managing Director of Harley-Davidson India said, “The theme of the Battle of the Kings 2018 edition reflects 115 years of Harley-Davidson. Showcasing the talent and enthusiasm of the dealership staff, the contest also demonstrates the brand’s ideals of individuality, freedom and expression while providing inspiration for our customers.”


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