On Sunday; 24th September 2017, over 70,000 men and women all over the world dressed up in their finest dapper attire and rode modern classic and vintage styled motorcycles through the streets of over 600 cities, across 95 countries, to help raise awareness and funds for prostate cancer research and suicide prevention. DGR in India has also seen great success with more than 2000 riders across the country taking part.
The Distinguished Gentleman’s Ride (DGR) is a totally unique global motorcycling event that has raised to date around £6million ($8million) for men’s health through the charity Movember, and Triumph is the official DGR motorcycle partner for a fifth consecutive year.
To celebrate this year’s historic ride Triumph have built a special one-off version of the modern classic Bonneville T100 called ‘The Dapper Bonnie DGR100’. Designed in partnership with Harris Tweed, this exclusive custom feature a unique bronze tank and Triumph Harris Tweed saddle, a version of which is up for grabs to win by the top 10 ‘Team Triumph’ fundraisers on the DGR website.
Paul Stroud, Chief Commercial Officer for Triumph Motorcycles said; “We’re delighted to be able to support and participate in such an extraordinary and wonderful event, for such a powerful cause for good. We see this as one of the most important partnerships we have, which is why this year we have agreed a new four-year contract in order to help the DGR team take the event and its positive impact on men’s health to an even bigger level.”
Speaking on the occasion, Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt. Ltd commented “We, the members and dealers of Triumph Motorcycles India family, are very happy to have collaborated with the DGR for the fourth consecutive year in India. The Distinguished Gentleman’s Ride is a brilliant initiative which has not just successfully raised awareness and funds for prostate cancer but has also strengthened the bond amongst fellow motorcyclists from the Triumph tribe and beyond. The entire process of following a dress code and riding in harmony with fellow bikers is quite an enthralling experience to bring attention to men’s health issues.”