CEAT Limited, a leading Indian tyre manufacturer has been conferred the prestigious Deming Prize. The Deming Prize, founded in Japan, is one of the oldest and most prestigious Quality awards in the world. With this recognition, CEAT became the first tyre company in the world, outside of Japan, to have the honour of receiving this award. The Deming Prize recognises companies that achieve business transformation by implementing Total Quality Management (TQM).

The felicitation ceremony to receive the award will take place in Tokyo on Wednesday, 8th November 2017.

CEAT Ltd had also recently been ranked first in India for OE Tyre Customer Satisfaction, by the J.D. Power 2017 India Original Equipment Tyre Customer Satisfaction Index (TCSI) study released on 28th March 2017.

Commenting on the achievement, Mr. Anant Goenka, Managing Director, CEAT Limited, said: “We are delighted and honoured to receive the Deming prize. It’s a significant milestone and testimony to our journey of quality and customer-centricity. All activities and processes are geared towards enhancing customer satisfaction and we are working hard every day to enhance these processes. Quality is also about living our purpose which is ‘Making Mobility Safer and Smarter Everyday’. The journeys continues, every day.”

The Deming Prize was established in 1951 by Japanese Union of Scientists and Engineers (JUSE) to honor W Edwards Deming, who contributed greatly to Japan’s proliferation of statistical quality control after World War II.


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