Its been on the news with the new ‘Hunto’ ad and now they have won the silver medal at the Asian Marketing Effectiveness festival for the brand with the best sustained growth over the past 6 years.
We all remember the beautiful involving ads that Bajaj used to come with, and that coupled with some good products at the right pricing has catapulted them to sales volumes that is larger than its Japanese competitors put together.
Their latest ad seems to be taking a big jibe at the Japanese competitors and we only hope the Japanese responds with new better motorcycles than a brand war ;)
Hunto! :D
Here is the link the Asian Marketing Effectiveness website, where the news was updated.