Benelli and Adishwar Auto Ride India – Mahavir Group, have launched their 42nd exclusive showroom in India at Jammu. The showroom is situated in Greater Kailash, Jammu – 180011. The showroom, under the dealership of ‘TATSA MOTORS’, showcases the BS6 Range of Benelli superbikes.

Benelli showroom Jammu
Benelli showroom Jammu
  • Imperiale 400 – Retro Classic – Rs. 1,89,799 (Silver colour) : Rs. 1,93,976 (Red & Black colour).
  • Leoncino 500 – Street Scrambler – Rs. 4,69,900 (Steel Grey colour); Rs. 4,79,900 (Leoncino red colour).
  • TRK 502 – Grand Tourer (Introductory Price) – Rs. 4,85,900 (Dark Grey colour); Rs. 4,95,900 (Pure White and Benelli Red colour).
  • TRK 502X – Adventure Tourer (Introductory Price) – Rs.5,25,900 (Dark Grey colour); Rs. 5,35,900 (Pure White and Benelli Red colour).

The Imperiale 400 is a Retro-Classic motorcycle inspired by the Moto-Bi range of the 1950s. It’s powered by a BS6 374cc, single-cylinder, air-cooled engine that delivers 21 PS @ 6000 rpm and 29 Nm @ 3500 rpm.

Benelli India has also introduced a limited period offer, where customers can avail of a low EMI offer of Rs. 4999 per month, with up to 85% funding on the Imperiale 400, to make it more accessible for customers.

The Imperiale 400 comes with a 2-year unlimited kilometre warranty as standard, while the Leoncino 500, TRK 502 and TRK 502X come with a 3-Year unlimited KMS warranty as standard. Benelli India is also offering 24×7 Road Side Assistance for its customers.

Benelli showroom now in Jammu
Benelli showroom now in Jammu

Vikas Jhabakh, Managing Director, Benelli India, said, “It gives us great pleasure to be associated with ‘TATSA MOTORS’. Our philosophy of customer service is in tandem with the ethos of our Jammu Dealer Partner. The employees at Benelli-Jammu are trained to offer the best in terms of sales, service and customer experience, allowing customers to enjoy best-in-class, stress-free ownership.”

He further added, “Our key motive is to ensure that Benelli’s 3-S facilities are present across India, to generate strong brand presence. From that aspect, Jammu is of great importance to us. We also believe that our dealership is not just a place to serve customers but a platform for enthusiasts to come and interact with other like-minded riders.”

Sandeep Amla, Dealer Principal, Benelli-Jammu, said, “We are absolutely thrilled to bring Benelli to Jammu, and It is an honour to have been associated with Benelli India, and I would like to take this moment to welcome you to the Lion’s Den, which is home to some exotic Italian machines on offer from Benelli. We look forward to fulfilling the dreams of local enthusiasts by giving them a platform to explore their spirit of riding and freedom.”


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