TVS Motor Company has introduced two new colours for the TVS Radeon. The colours are timed for the festive season and to commemorate the overwhelming response from the brand’s 3 Lakh happy customers within two years of launch.
The brand has also launched a new Dhaakad campaign to showcase the motorcycle’s best-in-class features and Ecothrust Fuel Injection Technology (ET-Fi) which improves mileage and drivability.
The two new exciting colours, part of the Dhaakad series are named Regal Blue and Chrome Purple. TVS Radeon is priced at INR 59, 942 (Ex-showroom Delhi).
TVS Radeon BS-VI comes with next-gen Eco-thrust Fuel injection (ET-Fi) technology, which delivers 15% better mileage along with enhanced engine performance, better durability and smooth riding experience. It comes with a 109.7cc engine which provides a maximum power of 6.03 kW (8.08 bhp) @7350 rpm and maximum torque of 8.7 Nm @ 4500 rpm.
The motorcycle is available in two variants – Base and Commuter of the Year (COTY) special edition. The Base variant is available in Royal Purple, Pearl White, Golden Beige, Metal Black, Titanium Grey, Volcano Red and now Regal Blue. The COTY Special edition comes in Chrome Black, Chrome Brown and now Chrome Purple.
Commenting on this, Mr. Aniruddha Haldar, Vice President (Marketing) – Commuter Motorcycles, Scooters & Corporate Brand, said, “TVS Radeon has been welcomed by over 3 Lakh happy customers into their households. They have been delighted with its best-in-class features and strong customer-centric design. The two new colours will be very well received as well. The “Dhaakad” campaign engages discerning and progressive Middle India Millennials and highlights how the ET-Fi technology in TVS Radeon delivers more mileage and better drivability than before. It is customer speak that has inspired the Radeon ‘Dhaakad’ campaign!”