Due to the hardly foreseeable development of the pandemic and its effects, BMW Motorrad will not be participating in the two leading motorcycle shows Intermot in Cologne in October and EICMA in Milan in November in 2020.
This decision was made in order to counteract current planning uncertainty at an early stage, also for all partners involved in BMW Motorrad motorshow appearances, in the interests of the greatest possible security, predictability and transparency.
BMW Motorrad will present the world premieres and product highlights planned for these motorcycle shows on alternative platforms in autumn 2020. In doing so, the company will increasingly rely on its own formats and digital communication channels.
