Yamaha Motor India Group (YMIG) celebrated the 64th anniversary of the Yamaha Motor Company Ltd. across its offices, plant locations and dealerships in India on June 30 and July 1st. The celebration called as “Yamaha Day” is held on July 1st every year globally with an aim to induce a deeper connect with the brand among the employees and increase their understanding about the Brand’s journey, the milestones achieved and future goals.
This year, YMIG celebrated the anniversary by organizing a “Yamaha Day Factory Picnic” for the employees and their family members on June 30th at its three plant locations – Chennai (Tamil Nadu), Surajpur (Uttar Pradesh) and Faridabad (Haryana). On this special occasion, various activities were organized for the employees and their family members which included Safety Riding & Skill Riding Activity along with a short factory tour to help them witness the state-of-the-art infrastructure and understand the manufacturing processes being followed in the motorcycle/scooter production.
Along with this, special zones were created to give the employees and their family members an inimitable experience. The Experience Zone displayed Yamaha’s current product line-up, Music Zone exhibited Yamaha’s music products, Kids & Family Engagement Zone hosted various games, Tech Zone focused on creating awareness on latest technology and Yamaha’s Apparel & Merchandise were put on sale at a discounted price. The entire set up was created to provide the Exciting experience to the employee’s family members and strengthen the brand connect with them.
The celebrations continued on July 1st as well at all the locations with the senior management address, cake cutting ceremony and unique photo activity which represented the core values of the brand. The employees at the head office, all the plant locations and area offices formed a human chain to represent “The Unique Style of Yamaha” structure. The formation showcased the unity of the employees and their commitment to provide enriching experience to the customers in India.
Speaking on the occasion, Motofumi Shitara, Chairman, Yamaha Motor India Group said, “Yamaha is excited to announce its 64th year in the two-wheeler industry. The company has grown from strength to strength in these years since its inception. Yamaha is committed to offer unique experiences to its customers through its exceptional products services in India and across the globe. We will continue to the rev their hearts by introducing products which carries Yamaha’s DNA which is Exciting, Sporty and Stylish.”
This year’s celebration was also joined by pan-India Yamaha dealerships with an objective of sharing the same goals and commitments with the counterparts that will ultimately reach the stakeholders. The Yamaha dealerships hosted a staff get together, organized a cake-cutting ceremony with the customers and participated in the most irresistible showroom style-up contest. The customer’s anniversary ride was also conducted at 13 locations and online contests were run consecutively.
On this day in the year 1955, Yamaha Motor Company in Japan began the production of its first product, the 125cc motorcycle “YA-1“. The grand success of the “YA-1” model highlighted the reliability of Yamaha’s technology and steadily helped the company to expand its presence across the globe with a range of exclusive and trusted products. Moving forward, the company envisages to establish a strong market presence through its sporty and stylish products which creates a sense of excitement among the customers.