The country’s largest two-wheeler maker Hero Honda will reveal its much-anticipated global brand identity in London on August 9, as it takes the first major step of establishing its new image after going solo following erstwhile Japanese promoter Honda’s exit.

“…as a significant first step towards the company’s transformation into a major global brand, we would be unveiling our new brand name and identity in London, United Kingdom, on August 9, 2011,” the company said.

Earlier in March this year, the company had hired global brand and innovation specialist, Wolff Olins to create its new brand identity. A part of the Omnicom group, Wolff Olins was mandated to work on the new brand identity in its totality, including the brand architecture, name, logo and positioning.

Later on, in May the two-wheeler major roped in Law & Kenneth (L&K) as a creative partner to launch and establish the new brand for the company. The independent brand communications firm was mandated to devise the new brand positioning of the company.

Hero Honda said it will also unfold a slew of strategic initiatives “which will allow us to further consolidate our leadership in India and also enter emerging markets globally.”

Source: The Economic Times