Yamaha Ray ZR was recently launched in India at a price of INR 52,000. The new scooter has been designed to target primarily the male youth of the country. Now, Yamaha is in the process to promote the new scooter and to do so it has partnered up with Badshah, one of the highest rated rappers in the Bollywood industry. Badshah has composed and lyricized a theme song to promote the Yamaha Ray ZR. The track is called “Ray ZR Mera Swag” and its music video has been created, conceptualised, produced and distributed by Sony Music Entertainment India Pvt. Ltd.
Badshah has been delivering some of the biggest Bollywood chartbusters like “Saturday Saturday”, “Abhi Toh Party Shuru Hui Hai”, “Selfie” and “Kar Gayi Chull” and the young generation prefers this genre over classical music. Stylish music, stylish theme song, stylish rapper and stylish Yamaha Ray ZR. It is indeed a good method to promote the scooter.
Commenting on the collaboration to compose a theme song for the Yamaha Ray ZR Badshah said that Yamaha has always been one of the finest and first brands to connect when you think of superior bikes. It has been a pleasure to be associated with the brand in creating #RayZRMeraSwag and it gave him an excellent opportunity to experiment with completely sleek and new sounds that fit so well with the brand.
Mr. Roy Kurian, Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. expressed his views by commenting that the Yamaha Ray ZR is a real boy’s scooter specifically targeted towards the youngsters and has been very well received since its launch. Having Badshah on board will give additional impetus to it as he has a huge fan following and majority are youngsters. He is one of India’s finest rappers and Yamaha is delighted to partner with him.