Yamaha India has announced plans to move aggressively into the rural markets setting up new dealerships across India and taking the total dealership number to 450. This expansion drive will also see introduction of products like the expected male oriented scooter and other mass volume products. With these expansion plans the company is looking to expand their market share to 10 percent by 2016, the current market share lies at 3 percent. The recently launched Yamaha Ray scooter is the first among the new range of mass volume products that have hit the market and is doing brisk sales. To keep up with the demands work on a new Yamaha factory in Chennai has already begun and it will be ready by early 2015.
“We are already in the process of expanding our sales and service network across the country to get closer to our customer base. We are expanding dealer branches and appointing Yamaha Bike corners in rural areas to penetrate these markets. With the recent entry into the scooter segment, we’re looking at promoting ourselves in this segment to a large extent. We will continue to invest in development of products that demonstrate the global Yamaha image and live up to the true Yamaha DNA i.e. Performance, Innovation & Design” said India Yamaha Motor director, sales and marketing, Mr. Jun Nakata.