Following the tradition of presenting its new motorcycles at the EICMA International Motorcycle Show in Milan, Ducati has now officially unveiled its complete 2013 range. The new and innovative models are a product of the genius and creativity of Ducati’s talented designers and engineers, and are set to capture the public’s attention at the EICMA 2012 event. The 77th edition of Milan’s International Motorcycle Show will pack the impressive Rho International Fair complex from 15-18 November.
The presentation of the 2013 Ducati range took place at the Milano-Rho Fair Auditorium and provided an opportunity for the CEO of Ducati Motor Holding, Gabriele Del Torchio, to address the capacity audience. During the Press Conference, he explained the international market situation and the business success achieved by the Bologna-based manufacturer during 2012. Despite the global market situation and economic difficulties, Ducati’s growth trend has continued, both in terms of market share and of production and sale volumes. This confirms the company’s secure position, underlined with the recent acquisition by the Audi Group, which subsequently further enhanced Ducati’s structure and organisation, enabling it to face the future with a positive and confident attitude.
“Since 2007, we have only seen “red” on the bodywork of our bikes,” said Gabriele Del Torchio, CEO of Ducati Motor Holding during the press conference. “Ducati’s record turnover of 2011, looks set to increase 20% further by the close of 2012 with over 44,000 motorcycles registered. Our market share has also grown from 2.4% in 2006 to 5.2% in 2012, an equivalent of over 10% share in what we call the ‘Ducati Relevant Market’. Ducati has become even more global today, with approximately 9 motorcycles out of every 10 produced in our Borgo Panigale factory in Bologna destined for foreign markets. The USA is currently our top market, achieving a consistent two-figure growth, while other geographical areas, such as the Far East and Latin America where we are investing major resources and reaping promising results, are still yet to reach their full potential.
“With the arrival of the new shareholders, Ducati is in stronger hands than ever, and being part of the Audi Group will definitely contribute to Ducati’s growth and expansion. This acquisition acknowledges the value of everyone who works in our company, the value of the Ducati brand, and of its past achievements.
“EICMA is the best occasion to show our new models and I am particularly proud to present the new Hypermotard in addition to the rest our 2013 range. The excellence of our ‘emotional appeal’, increasingly important in today’s competitive environment, is cleverly combined with our unmistakeable all-Italian style, and the advanced technology used in our new 2013 range confirms that Ducati is, and will continue to be, a product-oriented company with development and innovation representing the milestones of our growth strategy.”
The Ducati Press Conference for the launch of the 2013 model range also provided an ideal occasion to present Ducati’s official racing program for 2013. Four Ducati riders have already been confirmed in MotoGP with Nicky Hayden and Andrea Dovizioso for the factory Ducati Team and Ben Spies and Andrea Iannone for the satellite team. For World Superbike, the new Team Ducati Alstare was officially announced and, coordinated by the Belgian organisation managed by Francis Batta, will field Carlos Checa and Ayrton Badovini aboard the new 1199 Panigale.
The brand ambassador and guest of honour at the Conference was Daniele Molmenti, Gold Medallist at the London Olympic Games in the K1 Canoe Slalom and a passionate “Ducatista”. While on the podium in London earlier this year, the Olympic medal winner explained that he competes in a red canoe to underline his love for Ducati motorcycles. Molmenti greatly appreciated the chance to preview the 2013 models and was particularly interested in the new Superbike 1199 Panigale R, a masterpiece of applied technology and pure performance.
Claudio Domenicali, General Manager of Ducati Motor Holding, then took to the stage to explain the details and features of the 2013 Ducati models. He focused in particular on the long-awaited new generation Hypermotard family, and underlined the major, strategic role of the 1199 Panigale supersport model and its world debut with the prestigious R version.
“Here at EICMA 2012 we present one totally new model and a series of significantly updated models in line with our strategic plan,” Said General Manager, Claudio Domenicali at the Press Conference. “The Hypermotard is completely new. Technologically enhanced and presented in standard and SP versions, it has a brand new 4-valve per cylinder, liquid-cooled, Testastretta 11° engine, equipped also with our new secondary air system. The new motorcycle maintains the spirit of the original Ducati Hypermotard, but widens its accessibility with a larger fuel tank and revised ergonomics. We also present the Hyperstrada, a model equipped with a series of features that extend the motorcycle’s use into the world of touring, while maintaining the fun-to-ride character typical of a supermotard.
“With our passion for racing and sport bikes, we just had to produce an ‘R’ version of the 1199 Panigale. The ‘R’ title represents Ducati’s maximum expression of technology. In this case, connecting rods in titanium in addition to many other lightweight components and a race kit that represents a package ideal from which to develop the Superbike version, which will race next year. We have also decided to extend the Diavel range with the introduction of the Diavel Strada. Equipped with luggage, large screen and revised, more upright riding position, the Diavel is now ready also to entertain riders on longer rides outside the city.”
2013 Ducati Hypermotard family
As expected, the focus of attention at the presentation was on the new generation of the Hypermotard family. It takes the innovation and excitement of the original concept and enhances it even further with three incredible new models: The thrilling Hypermotard, Hypermotard SP and the introduction of a stylish and accessible mid-range tourer with everyday practicality — The Hyperstrada. The new range combines Ducati’s latest technologies with outstanding Italian design and engineering to write the latest chapter in the Hypermotard story. The Hypermotard and Hypermotard SP deliver a thrilling and fun filled experience, whether on the daily commute or ripping-up the track asphalt, while the Hyperstrada awaits long distance adventure, enabling practical, everyday motorcycling in absolute Ducati style.
Brand new from the ground up, the models introduce the new 110hp Ducati 821cc Testastretta 11° engine in a new Trellis frame equipped with top-of-the range chassis components. The Hypermotard and Hypermotard SP use sharp and sleek styling to maintain that essential Supermotard look, while the Hyperstrada is factory-accessorised with full touring-oriented specification. Combining these two worlds of performance with excellent ergonomics and the Ducati Safety Pack of latest generation 3-level ABS, 8-level Ducati Traction Control and integrated Riding Modes, the new models now gain a relevance that makes perfect sense in modern motorcycling. The new range takes the Hypermotard concept into the future with refined design and user-friendly technologies that will enhance its enjoyment to a wider range of riders.
Ducati Superbike 1199 Panigale R
The 2013 Ducati Superbike family line-up is now completed with the highly-anticipated arrival of the 1199 Panigale R, the absolute flagship of the range and the machine specially developed with enhanced technical specification by Ducati Corse for World Superbike homologation. The exciting “R” model stands alongside the 1199 Panigale and 1199 Panigale S in the new-for-2013 arctic white colour scheme and signature Ducati red, in addition to the exclusive 1199 Panigale S Tricolore.
The “R” takes everything that the “S” model is currently equipped with and applies a list of enhancements to the technical specification that enable the model to achieve even greater targets. Titanium con-rods, which save an overall 0.63kg (1.38lb), a 0.7kg (1.54lb) lighter crankshaft flywheel, DLC-coated rocker-arms and revised engine mapping now enhance the Superquadro engine’s crank acceleration and allow it to rev 500rpm higher to a 12,000rpm limit, an incredible engineering achievement for 112mm pistons.
The model also features a new 4-point adjustable swingarm pivot, designed to enable riders a personalised and precise set-up and a race kit consisting of high-penetration racing screen, fairing mirror caps in machined alloy and a full Termignoni exhaust system with dedicated ECU mapping (for track use only). The system provides an impressive power increase of 3% at the top of the rev-range and 15% in the mid-range. Additional enhancements to the machine include lightweight carbon fibre rear hugger, rear suspension guard, heels guards, ignition switch surround and top fairing inner panels and carbon fibre protectors for the single-sided swingarm and clutch cover. These lightweight chassis and engine components enable the “R” version a dry weight of just 165kg (363.7lb), even with an ABS braking system fitted as standard equipment. This top-of-the-range model is also fitted with a special race-style seat fabric for added “feel” and equipped with the GPS-enhanced Ducati Data Acquisition system, for automatic lap times and circuit map-linked data. The 1199 Panigale R is dressed in Ducati red with defining white race features, sporting a mix of red and brushed aluminium on the fuel tank with lightweight forged wheels by Marchesini in black.
2013 Ducati Diavel Strada
A surprise entry for the Diavel family comes in the form of the new Diavel Strada. The sophisticated new model, specifically designed for longer journeys, has been factory-accessorised with touring-friendly components that enable all-day riding comfort for both rider and passenger.
Further enhanced with touring comfort and functionality, the carefully designed screen blends effortlessly into the Diavel’s sleek lines to provide improved wind protection, and the rider’s posture is further improved for long-distance with higher handlebars swept back towards the rider and larger, comfort-enhancing seats with revised foam cushioning. The addition of heated grips further underlines the attention given to rider-friendly detail and the higher-output generator that powers them also provides for two handy auxiliary power outlets intended for heated clothing or navigation accessories.
The passenger’s ride has also been improved with a ride-relaxing back-rest and confidence-inspiring grab-rails. The Diavel’s desire for touring practicality has been elegantly satisfied with stylishly shaped side luggage, fitted as standard equipment with revised passenger footpegs and rear lighting. The Diavel Strada arrives in an elegant race titanium colour scheme with racing black frame and black wheels and side luggage.
In addition to their 2013 models, Ducati also took the occasion of the EICMA International Motorcycle Show to present its brand new Accessories and Apparel collections. The show will open to the public 15-18 November.