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KTM Duke 390 sales slump

The KTM Duke 390 still remains one of the most budget friendly sub 400cc motorcycle considering its powerful performance and pricing. But the competition got tough when Royal Enfield launched the 650 Twins at an affordable price. This hugely caused a negative impact in the sales of KTM Duke 390 in Indian market and it managed to sell only 106 units in December 2018. The drop in the sales for KTM 390 was noticed in November 2018 as well, when it only sold 239 units whereas the number in November 2017 was around 430. This sales number of December 2018 was lowest recorded in the last four years.

The drop in sales might be related directly to the frequent and consecutive price rise of the KTM Duke 390 and also the usual year end slump in sales in general. When it was launched in 2013, the price was around Rs. 2.04 lakhs which was hugely value for money. Later it was hiked regularly and now coupled with the new insurance rule of compulsory 5 years, the on-road price has taken a strong upward spike. As of today the Duke 390 is about Rs. 2.95 lakhs on-road depending on which city you are buying it from whereas the Royal Enfield Interceptor 650 costs Rs. 3.02 lakhs.