Aprilia today launched their new marketing campaign – FUNTWIN, for its sporty Aprilia SR 125 scooter. Targeting all Aprilia enthusiasts, the campaign has been rolled out across print, outdoor, television and social media platforms representing the brand’s philosophy of Designed for Racers, Built for Riders.
The Aprilia SR 125 is designed with longer seats & grab handle for higher comfort of 2 people. The Aprilia SR 125 will be offered at an attractive price point of Rs 65,310 /- ex-showrooms Pune and will be available across Vespa and Aprilia dealership in India.
With the Aprilia SR 125, the company has extended its brand DNA to riders on the city roads. The new campaign reflects the recent phenomenon of twinning which is also a very popular trend on social media that like minded people come across and identify each other through visible elements on them. What the Fun ideology of Aprilia brand takes this twinning trend to next level through an interesting Funtwin concept.
The Digital and Outdoor Campaigns showcase an Aprilia rider with his funtwin having a good time on the SR 125. This film will be launched exclusively with Youtube masthead on 24th February along with special benefit of Rs.5000 Paytm cash back when booked on Paytm Mall, available for all Aprilia intenders on 24th Feb ’18 for first 500 bookings.
Shedding light on the new campaign in India, Mr. Diego Graffi, CEO and MD, Piaggio India said, “Aprilia is known for its racing heritage and the specially designed for two SR 125 extends this appeal to a wider audience with its twinning USP. The related ad campaign launched epitomises the ideology of rides being better together with a Funtwin that truly mirrors your personality.”
Added Mr. Ashish Yakhmi, 2W Business Head, Piaggio India, “As a diversified Italian 2-wheeler company with iconic brands like Vespa, Aprilia and Moto Guzzi, we are always evaluating different approaches that challenge status quo and set new trends. With that philosophy in mind, we pride ourselves with the unique position we hold in the India market as a lifestyle brand. Hence, we tailor all our communication to resonate with youth which is looking to make a strong statement. The SR 125 campaign is one such example and will target relevant audiences across platforms for a wide reach.”