Mahindra Two Wheelers flagged off their first-ever Mahindra MOJO ‘Mountain Trail’ from Delhi to Chandigarh via Leh that will take place from July 24th to August 7th. 28 MOJO owners will cover a massive 2,700 km during the MOJO Mountain Trail, putting their machines and more importantly themselves to the test and explore the limits of both man and machine. 28 MOJO owners from eight cities across India assembled at the Bikers Café in Gurgaon for the flag off of the MOJO Mountain Trail. TV anchor Rannvijay Singh and filmmaker Nagesh Kukunoor have also joined the MOJO Mountain Trail riding the Mahindra MOJO for the Chandigarh to Leh leg.
The MOJO Mountain Trail will take the riders through north India, where the riders will face challenging routes across valleys and hills. The MOJO Mountain Trail will stop for the camel safari in Nubra and take the riders along the Pangong lake, popularly known as the lake of changing colours. The riders on the MOJO Mountain Trail will also visit the Drass War memorial in Kargil.
Naveen Malhotra, Senior General Manager, Marketing & Product Planning, Mahindra Two Wheelers said, “Mahindra MOJO has always stood for Joy of Riding & Brotherhood, keeping this in mind we launched The MOJO Tribe — a club for MOJO owners providing them a platform to engage with their fellow bikers and the company. It gives me immense pleasure to see The MOJO Tribe spread itself across 15 cities with owners actively participating, all this within a year from launch. Topping every bikers’ bucket list is a ride to Leh and with the ‘MOJO Mountain Trail’, we are providing bike enthusiasts an opportunity to undertake a ride of a lifetime with multiple experiences planned along the trail to provide a memorable experience. What makes this even more exciting is the association with youth icon and avid biker Ranvijay Singh and ace filmmaker Nagesh Kuknoor, who will be joining this trail for the Chandigarh to Leh leg.”